The SEO Company is responsible for the so called optimizations in the content, form and even copy that a site displays. These alterations of the content are meant to improve the standing of a particular site or online platform by the specific search terms used by the audience. Therefore the SEO optimization will start from a deep understanding of the audience and it will strive to translate that to the realities of the search engine work.
In order for the company to be successful it may have to do an in depth research on a number of different fields. Those may include target audience methods to search for a product or service, how the audience formulates the search queries, which are the most frequent terms used and so on. Just like a marketer trying to understand the people he or she is working for, the SEO firm has to know as much as possible about the audience it caters towards.
Another issue that most of the time falls into the remit of the SEO Company is to come up with novel ways to expand the searched terms that lead to the site, or alternative routes to produce more visits. There is an ongoing silent battle between companies to achieve the best visibility for a certain search term and of course, common terms are the ones which are most disputed the ones that require an SEOs total commitment and dedication. However, the SEO needs to understand where an online company is positioned and what a campaign can achieve within a time frame. For example it would be unwise to try and generate a top position in the search engines for a term that is held by another company and that just cannot be conquered.
The SEO Company is in a lot of ways a researcher and a facilitator and the information that can be gathered from SEO research can aid other development fields as well. Ultimately, however, the company will always know its role and position and the importance of integrated efforts. That is why such companies will rarely work exclusively but rather be an integral part of web development teams.
An online company faces the same issues as any other company it needs marketing, it needs advertisement, products and exposure. A SEO firm can be most easily linked to the technical aid a copywriter in a real world agency gets. There is copy and then there is its form. The SEO will work on all things that include the written word and the medium it is bound to. It is here where a campaign can prove to be efficient and driving more people to be drawn to the site. Based on research, built on top of technology and still driven by people that is the nub of SEO implementation.