Red is a powerful color that can arouse strong feelings. Red is associated with passion, love, anger and strong force. It has been shown that when a team wears red in sports, that team actually wins more games. Red is also a warm color that can evoke feelings of comfort. Use red sparingly because it can overpower a brochure when it is used too abundantly. Use red to highlight words or images that you hope will inspire strong feelings in your viewers.
Yellow is another warm color that evokes a sunny day and new ideas. Unlike red, the feelings associated with yellow are not so extreme and include a feeling of hope, positivity and youth. For some older folks, yellow can be irritating so avoid yellow if you are trying to appeal to an older audience.
Blue is not as emotional as blue and if it is a lighter blue, it can have a tranquilizing effect. Blue is seen as stable and can inspire confidence. Blue is a popular choice for brochure printing because of these qualities. The only negative effect that blue may have is that it can suppress the appetite. Any business associated with food should avoid using blue on brochures for this reason.
Color can be used to create a psychological effect and as a positive reflection on your company. Using any one of the three primary colors, red, yellow or blue, will effectively arouse the psychological response in viewers that will work for you.