It's estimated that half of cell phone users will have the ability to get online with their phones by the end of 2011.
Clients use email and the Internet in their daily lives and expect to see their vendors using technology.
One great way to let your customers know that you're up to date on technology is to use it in your portable displays.
Use monitor stands to show off demo videos, PowerPoint presentations to explain your products and a special social media station so customers can instantly find and follow you on Facebook, Twitter, LinkedIn and more.
Using Monitor Stands Alongside Portable Displays A monitor stand is a great way to let customers see your products being used in real time.
These can be hung near banner stands that show off full color photos of your products and enhance your trade show booths.
It's a good idea to have your video professionally done, especially if you'll be playing it continuously throughout the show.
You can intersperse customer testimonials throughout your video for an even more personal touch.
If your customers aren't comfortable with the thought of being on video, ask if they can write your company a testimonial that you can have someone read instead.
Using PowerPoint Presentations A PowerPoint presentation is an excellent way to convey written information, such as frequently asked questions, pricing and more.
If you decide to use a PowerPoint presentation, make sure it looks professional and is free of gimmicks like hand drawn clip art or sound bites.
It's best if the presentation is running on a continuous loop so that employees working at your portable displays don't need to constantly click through to change the slides.
If you don't have a monitor that's big enough to be easily seen, hook a laptop up to a large monitor station and hang it up high so attendees don't have to crowd around to see your presentation.
Using Social Media Social media is the next big thing in business.
It's a great way for companies to connect with customers and meet new ones.
Since many trade show attendees will have smartphones on them, it's a great idea to set up a station dedicated to social media.
Attendees will be able to log in and immediately follow your company on sites like Facebook or Twitter and join your network on LinkedIn.
This also gives the employees working your portable displays a chance to follow clients, but just be sure that the social media station is used for business work - customers aren't visiting your exhibits and banner stands to watch your employees play games on Facebook.
Technology has its place, whether it's in the office or out with your portable displays at a trade show.
Although it can distract from portable displays if not used correctly, technology, when implemented properly, can only enhance your trade show exhibits.
If you're worried that items like a PowerPoint presentation, a demo video or a social media station might detract from your banner stands or other exhibits, consider practicing before the event or asking trusted coworkers for their honest opinions before the show.